4 Ways to Improve Your Facebook Advertising
When you advertise on Facebook, you always want to know how your campaigns are performing, and you want to push for the best possible results.
Although return on investment (ROI) is the most important metric, it takes time before you have enough data. That’s why many marketers focus first on the click-through rate (CTR) of their ads. It’s the best way to compare your campaigns once you get some initial data.
This is not only relevant to you, but Facebook uses it as well. The CTR of your campaigns plays a huge role in your Facebook Ad Relevance Score and can help lower your advertising cost.
In other words, improving your CTR helps improve your advertising on Facebook.
With that in mind, here are 4 ways to improve your Facebook advertising.
1. Select the right audience for your campaigns
It is essential to target the right set of audience for your campaign. For example, if you target apple juice lovers in an orange juice campaign, you’ll get low click-through rates. You may get some traction, but this is not what you want to get and neither is your target audience.
Therefore, you need to select the right audience for your ad if you want it to perform well.
2. Improve the appearance of your campaign
You’ll need impressive ad copy and design to ensure that your target audience clicks on your ads.
To increase the chances that people will notice and click on your ads, you need to focus on your headline. Your headline should be the “magnet” of your campaign. People always read the headline first before moving on to other items.
Also, use spaces well and create engaging and persuasive content. In Facebook ads, the image occupies 80% of the space. So your image must speak louder than words.
3. Create a strong offer behind your ad
The success of Facebook advertising doesn’t just depend on the right audience and impactful copy. There is more. If you don’t have a strong offer or motive behind your campaign, you won’t get more traction, even if lots of people see your ad.
In order to get your target audience interested in your product, you need to have something that makes them want to explore and find out more. Make a strong case for why someone should sign up for your services.
4. A/B test everything
A/B testing is the most crucial way to improve your CTR and conversions. Proactively monitor your ad performance to maximize and improve your CTR. Monitor the performance you’re getting from your different audience sets and change and optimize where possible.