5 Advantages of Running a Google AdWords Campaign

You can post ads to create more leads and revenue. You can offer more products on the web. You can get more traffic to your site. But, it is not so simple. There are different things to deal with. We should examine the advantages of Google AdWords as an advertising platform.

Since you get the instant result on Google AdWords due to its transparency and speed, that is why Google AdWords is always preferred and worth every penny you spend on it.

1. AdWords works faster than SEO

The biggest advantage of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are web search tools that promote methodologies to create more traffic and leads. Also, it’s purely a leading generation way of the whole process.

Here are some reasons why it is faster and more viable:

• You can target multiple keywords at once.

• You can activate and deactivate the campaign whenever you want.

• Promotions that appear at the top of the page get quick visibility.

2. Increase brand awareness

Google AdWords, in addition to increasing traffic, clicks, and conversions, is also a productive approach to educating your audience about your brand. When it comes to SEO, your rank depends more on the number of searches for your brand and its varieties. That’s another reason why you should focus on brand awareness through display and search ads.

3. More visibility through the target audience Gmail Box

One of the most used advertising techniques in every business is junk mail, which is why Gmail ads can be helpful too. In September 2015, Google incorporated Gmail local promotions with Google AdWords and made it accessible to all advertisers, meaning you can drive more leads through your Gmail inbox.

Gmail ads appear in the progress tab, however, sometimes you can also see them in the social tab. These promotions continue to run on both desktop and mobile devices. Since Gmail promotions for the most part cost much less than search ads, if you’re on a small spending plan, then you might as well try Gmail ads.

4. Reconnect with your website visitors

You may have window shoppers on your site. These are people who have visited every page on your site but have not taken any action. How would you help them remember you and what you could accomplish for them? Enter Display Remarketing and RLSA campaigns.

5. Track and measure campaign performance consistently

It is exceptionally difficult to quantify the result of traditional advertisements such as newspapers, radio, television communication, external advertisements, brochures, etc. Also, they are substantially more expensive than Google AdWords. You cannot control your own financial plan and spending. Also, you won’t know the source of leads originating from these mediums, unless your client reveals it. Therefore, it would be exceptionally difficult to calculate the ROI of traditional media.

In any case, AdWords will let you know exactly what happened with the battle. You should know:

• Who tapped on your ad.

• How many leads have been created.

• How much activity you have from AdWords to your site.

• Which keyword created the most searches and leads.

• How much does it cost you per lead?