Bulk SMS: guaranteed to be read!

Do you know that, unlike other marketing methods, your potential customers guarantee that bulk SMS will read them? That is a BIG advantage. Read on to find out how to take advantage of this element.

  • Year Email it can be deleted without opening it first, let alone reading it.
  • IN phone call it can be rejected while it is ringing.
  • ads in the Newspaper can be ignored by turning the page.
  • ads in TV it can be ignored by simply pressing a button on the remote control.
  • IN radio jingle can be ignored simply by changing seasons.
  • ads in the Internet it can be ignored by navigating to another site.

But … SMS is guaranteed to be read … because by design … it CANNOT be ignored. Or do you know of a way to delete a text message without opening it first?

Perhaps if there was a way to delete a text message without reading it first, many people would delete it when they see the sender’s ID without checking the content of the SMS. But for now, I have yet to see a phone with such capabilities.

And that’s to your great advantage.

But hey, don’t do this to your recipients …

Don’t spam people with bulk SMS. Only send SMS to people you have permission to send text messages to. Also, send only relevant text messages. Only relevant SMS remain and are not deleted immediately.

I give you this advice because just because you have noticed that by design SMS cannot be deleted without reading it first does not mean you should send “anyway” SMS simply because people will always read it. Rather, put in quality time to do the right things and do them excellently and success will happen naturally.

Well, getting back to the point. To add fire to what we’re talking about in this chapter, let me introduce you to a very powerful concept that I learned from legendary internet marketing coach, Mark Joyner. The concept is known as Deadly ground battle.

Are you fighting a deadly ground battle?

In military warfare, there are many reasons why combat can occur. One of them that serves our purpose here is Deadly Ground. Mark Joyner paraphrases Sun Tzu in the Deadly Ground battle thus: “A Deadly Ground battle occurs when two forces meet and there is no escape route for either of them. It becomes a pure fight or death battle. .. and there can only be one winner. “

According to him, in a Deadly Ground battle, the strongest fighter is always the winner.

Applying it to marketing or any communication process that has to do with persuasion, the strongest force is forever your prospect because all you do to win is simply ignore their ad. And she will have nothing to lose as a result.

Wisdom demands that you MUST NOT get involved in this type of battle at all.

But I see many businesses and communicators fighting this kind of battle with their clients and prospects every day – battles that are always there. certain to lose.

But with bulk SMS, it is virtually impossible to ignore text messages without reading them first. According to, 97% of text messages are read in minutes.

That is another compelling reason to adopt bulk SMS in your communication and marketing campaigns.

Now let me point this out (very important): If your prospect or customer reads your SMS, deletes it, and doesn’t take any positive action, it’s still a Deadly Ground battle. Therefore, you need to design your message in such a way that it is useful to the prospect at the time.

How to do it is beyond the scope of this article, but it still needs to be said. There you have it, one of the phenomenal powers of bulk SMS. What prevents you from taking advantage of bulk SMS?

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