What is Archaeology?

Archeology is the study of the human past from its material remains, and therefore can make use of every subject imaginable in both the arts and sciences. This factor gives it great appeal and allows everyone to participate. However, it also inevitably means that no one can “know everything”. Much confusion seems to arise about archeology’s relationship to history which, […]

Karmic economy: how to increase wealth

Time to get excited, people. This is why. February 11 and 12 are gateways to the Karmic Expansion. February is a month to bridge the gap between the old and the new. With the inauguration of our new president and the introduction of new ideas and new approaches to solving problems, we are also saying goodbye to the old guard […]

Is it worth paying for SEO?

One of the main reasons businesses starve is a lack of website traffic. Ironically, most of these brands do not believe that SEO helps generate leads and are not willing to invest in search engine optimization. SEO is not only beneficial, but in recent years it has become a marketing necessity. Before proceeding, it is important that you understand how […]

Types of software testing: why is testing important?

We usually don’t think about how much effort developers should put in to provide users with a high-quality product. Programmers are not the only individuals involved in software development. For correct operation, the program must be tested. And this job falls on the shoulders of quality control engineers. What methods do they use to perform good and adequate basic tests? […]

8 Revolutionary Mobile App Trending Categories in 2017

The mobile first world has brought a number of game-changing market opportunities for businesses. Apps have become a main source of information for people, from buying movie tickets, shopping online, making payments, scheduling routine tasks and much more. From education to entertainment, from business to banking, from travel to healthcare, a variety of categories have emerged. Following the same, here […]

Desktop publishing: what is it and how to use it?

Presenting ideas can be easy on the spot. You will only have to draw it and give your presentation. However, at a distance, you will need to have all your information well organized and presented so your reader doesn’t get confused. With that comes the introduction to desktop publishing. Desktop publishing is the process of using specialized software on a […]

7 secrets to improve self-esteem

Low self-esteem is not a problem exclusive to adolescents and young people. There are many adults today, even in their golden years, who do not have good self-esteem. This is sad because low self-esteem can cause our relationships to suffer, we are constantly envying other people and it makes us feel… pretty bad about ourselves. It’s time to change that! […]

How to avoid copyright infringement

Copyrights, patents, trademarks, and trade secrets are ways people can protect their intellectual property. However, there are key differences in each of the protection instruments with respect to what exactly they protect. One of the most used tools in intellectual property cases is Copyright. According to the government copyright office, it protects “original works of authorship, including literary, dramatic, musical, […]

The power of intrinsic selling

One of the most significant lessons of B2B selling was published in a 1966 article. Harvard Business Review article titled “How to Buy/Sell Professional Services” by Warren J. Wittreich, who explains the differences between extrinsic and intrinsic sales tactics. Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that has been done for other clients, […]

Blair Witch Marketing

I just read a fascinating article in the November 2006 issue of fast company who has some revolutionary ideas about marketing. By now, everyone interested in marketing has read the story of how the horror movie, The Blair Witch Project it was made for $22,000 and became $248 million at the box office, generating a huge pre-opening “buzz” on the […]