Mindset: a summary

Dr. Carol S. Dweck was challenged by her student to write a book on the results of years of her research study. Dr. Carol S. Dweck seized the opportunity and wrote this book, “Mindset: The New Psychology of Success and How We Can Learn to Reach Our Potential” in the hope that it will help the common human to understand […]

Add value to your LinkedIn profile

Like many of us, I gradually allowed myself to ignore LinkedIn and underestimate that free and beneficial resource. After an absence of almost two years, I was happy to log in and discover new profile enhancements that showcase ambitious professionals and highlight our expertise in ways that make us appear very capable to potential clients and employers. If you are […]

Hiring Marketing: Attracting New Talent

The importance of hiring new talent Hiring new talent for your company is very important for the future of the company. Regardless of the size and scope of the business, you need to find the right people with the right skills and quality. These people are necessary for the growth of the company. When a company manages to find the […]

Don’t reveal your brand’s problems

In November 2013, JP Morgan Bank was in a mess and in all the news as it was criminally investigated for manipulating global financial markets. Someone on his marketing team decided to open JP Morgan for a well-intentioned press, and it went wrong. The tweet read, “What professional advice would you ask a lead executive at a global firm? Tweet […]