A strategic approach to online marketing

Digital marketing is about building real-time connections and marketing to real human beings who are inspired to take action through the value and stories a brand offers. A well thought out digital marketing strategy helps a business formulate a plan of action and make the right decisions needed to be successful online; It is important to have a strategy to […]

SEO and how it can help you

Do you have a website but don’t know what to do with it? Have you ever heard of SEO? If you haven’t, you should look into it! SEO (Search Engine Optimization) is the number ONE factor that businesses should focus on for their website. What is SEO? SEO is how you rank in Google or how well your website is […]

Website and search engine marketing made easy

The advent of the Internet has resulted in the level of competition for businesses now being global, expanding across countries and continents. The Internet moves at a fast pace mainly because it is a dynamic process that forces companies to adapt various types of marketing procedures to conventional offline marketing and advertising. The overall goal of online marketing is always […]

CRM History: The Evolution of Better Customer Service

There was a time when frequent flyer miles, loyalty rewards systems, and credit card points were virtually unknown to businesses and consumers alike. The history of CRM shows that customer relationship management is the system that popularized consumer benefits like this. The history of CRM is really short when it comes to the technological aspect of customer service. Although marketing […]

Top 4 Digital Marketing Strategies for Brand Promotion

With the increasing development of technology, there are various options available by which an individual or organization can explore the local surroundings. There is a need for digital presence in cut-throat competition to maintain credibility and authenticity. Social media advertising involves the interdisciplinary and multifunctional insights that make use of social media for the achievement of organizational goals by creating […]