Create an email marketing system you can be proud of

I know many of you are curious about email marketing. What is it, how to do it, does it still work in 2019? I thought that instead of my little articles, I would put together a more comprehensive resource to answer all of your questions.

This article will focus on what it is and why you want to do it.

What is email marketing?

Email marketing is using plain old emails to sell your products and services. It can be as simple as emailing people about your offering, or a complex, multi-layered, finely tuned system. For now, let’s keep it simple.

Let’s say you have an offer. How do you use email to reach the people who want it?

You can send unsolicited emails to people. It’s tricky, people don’t like being spammed, but it can work.

Or you can get people to come to you. On your website, ask people to sign up for your email list. You can then send them emails about your offer.

They both have pros and cons.

And both must be done well; otherwise, it will be spinning its wheels and getting nowhere.

But that’s okay. After all, this is why you are here.

Is email marketing still working in 2019?

Short answer: yes.

Longer answer:

Many people will tell you that email is dead. They’ll say Facebook killed him or whatever. Yet they’ve been saying things like that for decades, and the statistics don’t back them up. Despite all these new platforms, email not only survives, it also thrives.

Currently, there are more than 3.8 billion email users. By 2022, it is expected to rise to 4.3 billion. That’s a tasty market, bigger than any social media platform.

Email volume is also on the rise. In 2017, 269 billion emails were sent per day. By 2022, it is expected to reach 333 billion. So yeah, people still email each other.

But the most important:

The return on investment for email marketing is also increasing. In 2018, every dollar spent on email marketing yielded $ 32.28, an increase of $ 2.25 from the previous year. Not only is it worth it, that payoff is increasing.

But why?

The secrets behind the rise of email

Email has many advantages over social media:

Is personal. On Facebook and Twitter, you are bombarded with ads you don’t want. With email, any ad you don’t want is likely to go straight to your junk mailbox. You control your inbox and who can send you messages, something that social media tends to lack.

Your email list is yours. Social media can shut it down without prior notice. Do you think that only happens to racists? Think again: enough outrage (real or manufactured) against you will make these platforms shrug and abandon you. If that happened, you would have to start over. But with email, even if it’s forbidden (which is highly unlikely), you can take your list to another provider.

It is useful. Sure, we probably get too many emails these days. It remains one of the best ways to stay informed and in touch.