Trademark Registration Tips

What is a brand? A trademark is simply a word, sign, or logo, usually printed on one company’s products to make those products recognizable from other companies’ products. Your brand will eventually become your identity, and your customers will recognize you with it.

A good brand choice is sticky to the mind, making it easy for consumers to remember.

What are the steps to register a trademark?
Registering a trademark for your products and your services is the same. The Patent and Trademark Office requires some documents about the location of your business, your personal identity and nationality, and an application form. What is recommended at the registration level is to prepare at least 2-3 options for your brand name or brand symbol. In the event that your first priority name does not comply with the regulations, you would use the second and third alternatives.

Trademark Protection
Trademark protection is simply the matter of owning a trademark and making sure that no one, in the world, uses your brand name, sign or symbol on their products.

The registry office somehow does not guarantee that your brand is safe. They only register new names and trademarks in their database, and it is their duty to protect your trademark from being hijacked. You can do it by:

  1. Choose a very special and unique name
  2. Checking newly registered businesses to make sure they don’t look like yours

What is a trademark license?
Once you get your trademark registered, it will only make you eligible to work and produce under that name. However, there are times when a business owner needs another person who is not working for him, to provide services or products with the same brand. Therefore, a license needs to be granted to this second person in order for them to be granted the same privileges with respect to the given mark.

business classification
Classification is also an important matter to consider. You may need a consultant so that you can choose the most suitable classes that your business is in, because if you don’t choose the right classes at the registration level, you won’t be able to undo your choices.

Trademark Refusal
If your trademark meets any of the following criteria, it will be rejected:

  • not be distinctive
  • Descriptive terms to be kept freely available for general use
  • Obvious risk of misleading the public
  • A government sign included in the mark
  • Being offensive by society’s definition of morality.

Leave a Reply

Your email address will not be published. Required fields are marked *