10 things a small business can cancel

We all have a common fear: everyone is a little scared of the IRS. While a little fear is healthy, for a small business owner or self-employed person, too much fear of the IRS can be detrimental to the bottom line. If you want to pay less income taxes, take the time to find out what others in your industry […]

Seven legal reasons to register your trademark

Your brand matters. After all, your brand is who you are, THAT you do it, and WHY you do it. Remember: people are loyal to brands, not products. Trademarks protect trademarks. They are the foundation of any successful brand. That is why it is important to register your trademark. The best way to protect your brand is with a Federal […]

Accounting implication of a global financial crisis

The term ‘global financial crisis’ means economic scarcity where there is a continuing drawback against stable strategic economic growth in the world. The underlying history regarding the crisis had been reported in business magazines for many months prior to September 2008, with an emphasis on the financial rigor of US investment banks, insurance companies, and mortgage securities companies. And the […]

Personal branding: improve your Google ability

Have you ever typed your name into Google? When you do, is it really you that comes up? It’s fast becoming a well-known fact that HR staff and hiring managers at many companies will type the names of job applicants into Google before deciding who to interview. What comes up when your name is forwarded to Google could determine whether […]

Insurance as a device to manage risk

The true nature of insurance is often confused. The word “insurance” is sometimes applied to a fund that is built up to meet uncertain losses. For example, a specialty store that sells seasonal produce should increase its price at the beginning of the season to create a fund to cover the possibility of losses at the end of the season, […]