5 types of videos to market your business
“Viral.” It’s a word you hear a lot these days, usually associated with YouTube videos suddenly attracting an obscene number of views, perhaps even launching the people in the videos into celebrity status. We all know where Justin Bieber started from screaming tween girls. Christina Perri (“Jar of Hearts” and “A Thousand Years”) started out as Lovempenny on YouTube, performing covers. And there was the thrilling Rebecca Black (I didn’t say it was all well celebrity).
Singing is probably not the best way to launch your business to stardom (unless your business is yourself and you’re a singer). In this article, we’ll take a look at five other types of videos your business could make to engage and engage your potential customers.
1. Videos of’ how to do. A big part of online marketing right now is reassuring your potential customers that you’re an expert at what you do. You could tell him, but it would be far more efficient to display them. Let’s say you have a local restaurant. You could have a set of instructions for common cooking tips (how to boil eggs, how to make pizza dough, how to do something else related to the style of food you’re selling) and simply include who you are in the video notes. and where you work with a link to your website.
2. demonstrations. If you’re trying to sell software, a quick demo could be effective, especially when added to your website. Perhaps people visited your site and thought your software seemed too complicated. A proper demo or pre-recorded webinar could ease their worries and give them the confidence to try your product for themselves.
3. Commercial. Okay, this may seem like a no-brainer, but there’s a certain finesse in having a commercial on YouTube (as a video, not an actual sponsored ad). The key is to make the commercial stand out, whether it’s through humor, shock, or awe. Example: Old Spice man. Enough talk.
4. Presentations. Sometimes, words are not needed to get your point across. Well, no spoken words. A video presentation with animated text and images set to music, like this one on Social Media Revolution, can be very powerful.
5. Testimonials. One of the best ways to gain the trust of your potential clients is to assure them of success with current or former clients. Random dates on their website are fine, but with video, they can see and relate to real, live people.
YouTube is not the only way to post marketing videos on the web. There are other programs you can use to create videos to add to your website or blog, and there are plenty of companies you can hire to make a marketing video for you. Either way, using videos to market your business is something that should not be overlooked. Who knows, maybe your company could have the next “viral” video on the web!