Facebook Marketing Success: Monetize Your Social Media
Virtually every major internet marketer has a presence on Facebook. Some have lots and lots of dedicated followers who take their words as gospel. And Facebook can be a powerful marketing tool if used correctly. Unfortunately, there are those who abuse their presence there and actually do a lot to damage their image in terms of marketing their services or products.
One of the keys to success is developing a fairly large following. Facebook helps you by suggesting friends who are already friends of your friends. Make sure your list subscribers are well aware of your presence on Facebook. Put a link to your Facebook profile on your sites and blogs. You really need to promote your Facebook presence everywhere.
Now, there are affiliate marketers I run into all the time posting affiliate links all over the place and begging me to review this or that product many times a day. I usually stop being friends with them because they can cover up the works with useless dribbling.
The best Facebook marketers employ a more subtle approach. My main tactic is to make posts offering something free and useful on one of my blogs. If people click on the link, I don’t hit them with a squeeze page first, I take them straight to the blog. I put a sticky post at the top of the blog offering another free bonus in exchange for subscribing to my list. So they get what I promised them in my Facebook post and even more.
People will consider you a nasty jerk if you do too much marketing on Facebook. But if you can attract followers to your blog and opt them into your list, then you can market them to your heart’s content over and over again.
An alternative technique that can work very well is to offer a free video in a Facebook post. It has to be an impactful video that helps viewers solve a common problem. The idea is to provide a great, great value video for free, but then offer a series of follow-up videos in exchange for subscribing to your list.
If you get a quality video that grabs the attention of your followers, and if you can give them enough information to help them without giving them too much information, you can expect a large number of viewers of your first video to subscribe. to your list to get the other related videos.
One warning I would give is not to go down the following path. Many Facebook users will post saying they have a free video that you will find useful. But when you click on the link, it takes you to nothing more than a sales video for an affiliate product. This not-so-subtle approach to monetizing your Facebook presence can wear down your followers. If you offer them a video, make sure it’s informative and not just an affiliate sales tool. Don’t start marketing them until you have them on your list!