Go Pro: 7 Steps to Become a Network Marketing Professional, A Review

Eric Worre is a professional network marketing trainer who travels the world hosting training events and coaching network marketers. Eric has had great success with various companies. He is known for his Go Pro training videos on YouTube. Eric is very experienced and an excellent communicator. The book is clear and concise.

In this book, he goes deeper into telling his own story and how he overcame his struggles to become a professional network marketer and coach. His struggling story is one most network marketers can relate to. He quickly identifies the rejection and discouragement issues that cause people to leave the business.

According to Eric in this business, what differentiates the professional from the hobbyist is the hobbyist’s tendency to give in to their discouragement and cease activity in their business when they don’t find success quickly. The professional, on the other hand, realizes the need to train and learn new skills. They understand that getting started in business is not like winning a lottery ticket. The professional has an attitude of being teachable and is willing to make a plan to see it through to the end.

There was nothing new here regarding invitation skills. This is old information that Worre has posted before. His method of rushing is an old-school tactic that can turn off the prospect, who wants to know more about who you are and what you stand for before saying yes to taking a look.

It is not a complete book, as it does not deal in depth with several common themes, such as handling objections or rejection that plague the individual. He says that you should become indifferent to rejection and in a year you can turn professional, without revealing exactly how.

I found the Mark Yarnell classic, Your first year in network marketing more useful because Yarnell calls it a numbers game, while Worre touches on this only briefly. In fact, it is only from the experience of approaching many, many, many people that one becomes indifferent to rejection. And for the beginner, those numbers can be much higher than the 250 found in your warm market. Many give up before that point. Why not just say that this is a 3% business, even for a professional?

Nevertheless, Go Pro 7 Steps to Become a Network Marketing Professional is a worthwhile book for someone new to the NWM industry.