Great Outfitter Denim Rocks Fashion and Retail

Denim has changed radically in recent years, from basic workwear to stylish, high-end, fashion-oriented appeal. Denim is currently a $ 10 billion industry in the US From mass-market retailers to upscale haute couture designers, all have identified denim as a profitable business.

Veterans of the garment industry are in awe of the success of denim. Reviewing the sales graph and recent fiscal year results for major retailers and brands, analysts forecast a better future for denim on the condition that the product attracts the consumer differently and maintains the traditional fabric.

American consumers buy approximately 450 million pairs of jeans a year. The denim market has performed well, except for a drop in sales due to stiff competition from alternative products such as cargo, uniforms, cotton combat pants, and khaki pants, which led the market at a point of saturation in mid-2004.

The saturation in the denim market was the result of the exit of garments and fabrics in developing countries, due to the elimination of a quota system, in early 2005. However, the denim industry emerged again during 2005 -2006. The timeless fabric of workwear has returned to normal thanks to the efforts of companies such as ITG, Levi Strauss & Co., VF Corporation, American Eagle Outfitters and Perry Ellis, which performed well throughout 2005.

American Eagle Outfitters

American Eagle Outfitters appears as a triumph last year, emerging as the leader in specialty store brands for the 15-25 age group. Comparing the $ 143.4 million sales month that ended April 30, 2005, the company recorded a 25% increase in sales from April 29, 2006. The month of April showed an optimistic response from consumers to the company’s excellent initiatives in terms of product assortments, designed for spring and summer and that also they were focused on other age groups.

The success of American Eagle Outfitters in the denim market is the result of the correct allocation of initiatives for the different phases of the market. The perfect combination of the American West with the European touch was the key reason for its success.

American Eagle Outfitters is a leading retailer that designs, markets and sells its own brand of modern and relaxed clothing for 15-25 year olds, offering high quality products at affordable prices. AE’s original collection includes standards like jeans and printed T-shirts, as well as essentials like accessories, outerwear, footwear, basics, and swimwear.

ITG

By identifying growth opportunities in the denim market, International Textile Group’s (ITG) Cone Denim business is focusing on meeting its growing demand by sourcing based in developing African countries. Recently, the company has taken initiatives to establish a 28 million yard capacity denim plant in Nicaragua. This plant is expected to generate employment for about 750 people.

The Company has also announced that its Burlington WorldWide division plans to build a state-of-the-art cotton manufacturing complex in DaNang, Vietnam. The complex will be a joint venture operation called Burlington Phong Phu Supply Chain City, 60% owned by a subsidiary of ITG (a WL Ross & Co company) and 40% owned by Phong Phu Corporation, one of the textile companies. and largest garment manufacturers in Vietnam. The investment will exceed US $ 80 million.

International Textile Group, Inc. was organized in March 2004, by Wilbur L. Ross, to combine the assets of Burlington Industries and Cone Mills. ITG is a diverse and innovative provider of global textile solutions and distinguished market brands for apparel and interior furnishings customers around the world. ITG operates four business units: Cone Denim, Burlington Worldwide (apparel fabrics), Interior fabrics, Carlisle Finishing and is affiliated with Nano-Tex.

Perry Ellis International

In a move to produce and distribute men’s outerwear from Levi’s Dockers again in the US and Mexico, Perry Ellis International has signed an agreement with Levi Strauss & Co. for another strategic alliance. Dockers is considered a world-class brand that reveals the American style. The company plans to operate the segment as a separate unit with the help and expertise of designers in Seattle.

Both companies agreed to distribute the brand through December 2009, with a renewal period for December 2012. The product line includes men’s coats, denim jackets and synthetic fleece. Perry Ellis will begin delivering the product this month to select stores and networks.

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high-quality men’s and women’s clothing, accessories, and fragrances, including: dress and casual shirts, golf sportswear, sweaters, pants and dress and casual shorts. , jeans, sportswear and swimwear for men and women for all major levels of retail distribution.

The company, through its wholly owned subsidiaries, owns a portfolio of highly recognized brands including Perry Ellis, Jantzen, Cubavera, Munsingwear, Savane, Original Penguin, Grand Slam, Natural Issue, Pro Player, The Havanera Co., Axis , Tricots St. Raphael, Gotcha, Girl Star and MCD. The company is also licensed for third-party trademarks, including: Dockers for outerwear, Nike for swimwear, PING, and PGA TOUR for golf apparel.

Levi Strauss & Co.

Meanwhile, apparel giant Levi Strauss & Co. has projected denim as a renowned outerwear garment. The company has reported an increase in net income for the first quarter of fiscal 2005-06 compared to last year. Even sales fell, net income increased bringing denim to a higher level in the market. The company is already in the middle of a transformation business in Europe, resulting in a more fashionable and stylish product range.

The introduction of super skinny skinny jeans is an initial release this season. The look of this collection can be ruthless at times, however with the right combination it gives you a nice slim look. The reason for the success of this collection is the long and bulky looks at the bottom that illuminate the length of the pants.

Levi Strauss & Co is one of the world’s leading branded clothing companies, marketing its products in more than 100 countries around the world. Jeans giant Levi Strauss & Co has launched a new corporate website at: http://www.levistrauss.com.

The site provides consumers, students, potential employees, the media, investors, and anyone interested in the rich 153-year history of Levi Strauss and Co. with easy access to current and historical information about the company.

Levi Strauss & Co. designs and markets jeans, casual wear and related accessories under the Levi’s, Dockers and Levi Strauss Signature brands.

VF Corporation

VF Corporation has posted an increase in guidance for full-year earnings, with a strong performance in the first quarter. It is significant that this year’s performance is led by a powerful organic growth strategy. The company anticipates an increase in revenue of 6 to 7%, led by the boost from outdoor partnerships and higher anticipated revenue from its local jeans clothing business.

VF Corp. plans to enter the Indian markets through an equity joint venture with Arvind Mills. The license agreement between Arvind Mills and VF Corporation includes brands such as Lee, Wrangler, and Nautica. Both are likely to go into 50:50 associations.

VF Corporation is a leader in branded apparel that includes: denim apparel, outdoor products, intimate apparel, image apparel, and sports apparel. Its main brands include: Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North Face, Vans, Napapijri, Kipling, Lee Sport and Red Kap.