How to use direct mail to market your pet sitting business

Using direct mail is a proven way to generate leads for any business. For pet sitting business owners, it can be one of the most effective ways to gain new clients, as you can physically reach out to homes in specific service areas where your ideal pet sitting clients reside.

I.Flyers

When business owners think of direct mail, “flyers” are one of the first things that come to mind, and the ease of making them is one reason.

Ruffles can be done in a number of ways. If you really wanted to, you could simply write a brochure by hand and copy it multiple times. But for pet grooming business owners, a more professional appearance is just a few clicks away. You can create a stylish looking brochure by accessing Microsoft Word or Publisher and using one of the many templates available in these programs.

Think about where your target market frequents. Do members of your target market go to dog parks? Do you visit pet stores often for specialized supplies? Are they clients of exotic pet veterinarians? Wherever your target market goes, your flyers should go too.

II. postcards

Like flyers, you can also create postcards to advertise your pet grooming business using Microsoft Word or Publisher. If these programs are not available to you, you can design and order them from various Internet “print” websites. Postcards are great when you want to keep it brief and use images to communicate your pet grooming business’ brand, ideals, values, or services.

For postcards, you may need to do your research to get the physical addresses of potential customers. When determining how you’re going to distribute, you should also consider the cost of shipping. Postcards can be one of the most expensive forms of direct mail due to their creation and distribution costs, although the total cost should be relatively low. If you find that postage will break your advertising budget, you can also make postcards available in physical locations such as bulletin boards, newsstands, or kiosks.

third door hangers

It should come as no surprise that door hangers can be made with the same tools and programs mentioned above. For a more professional feel, you can also enlist the help of a printer, especially if you want to have them custom made in a totally different way than what’s available in those programs. Printers can also come in handy if you plan to mass-produce thousands of hangers for every door in a specific neighborhood.

While door hangers may seem like the most labor-intensive direct mail options, they do have benefits. Their distribution method means they can be highly localized and have a more personalized feel. And statistically speaking, door hangers are more likely to be read and saved than postcards or flyers. Plus, knocking on a potential customer’s door always results in a response.