Motorsports sponsorship tops the list of sports sponsorships: why?

Auto racing is the largest and fastest growing spectator sport in America, from the Indy 500 to NASCAR, and worldwide it is a major sport with the popularity of F1 and Rally among the top spectator sports. of the world. Therefore, it is without a doubt that sponsors will flood this market. It is estimated that 25% of sports sponsorship deals go to motorsports. Other team sports do not have support for the type of direct commercial sponsorship that Motorsports offers. Sponsors are an integral part of the team as they provide the operating capital for the team. They provide motorsports sponsorship in exchange for mass advertising to the millions of fans who enjoy the sport in order to increase their market share in their respective fields and make a profit. It is a proper way to make a profit by growing your consumer base.

When it comes to advertising, no one does it better for sponsors than Motorsports. From badges affixed to cars that serve as moving billboards to crowds of fans, to racetrack signage and drivers’ uniforms peppered with a multitude of sponsor logos, Motorsports is an ideal platform from the start. advertising aspect of the sponsors. Full commercial sponsorship is ideal for a sponsor’s primary goal, which happens to be gaining better brand recognition. Sponsors hope their brand extends to the fans who come to see their favorite team. The logic behind sponsorships is that the millions they spend on the team can be repaid by an increase in product purchases by loyal fans of their respective teams.

Sponsors want brand recognition and many companies that specialize in sponsorship management have great success providing exposure to a team’s sponsors off the track. Sponsors would want to feel that they are getting value for their money and this would ensure that sponsorship deals are on the right track for both parties. Sponsors want to feel involved in the decision-making process, especially since they are funding the team. Success on the track is vital for the sponsor as their brand will be associated with success and thus build brand loyalty among fans. It is often known that sports fans are more likely to choose brand sponsors of their favorite teams over other brands. Media coverage of these motorsport events provides a better and more versatile form of advertising where viewers only need to see the car liveries and uniforms to learn about the sponsoring brands. This is a better and more versatile way than the more traditional way of having ad space allocated during coverage. The overall success of a team as well as its accelerated brand recognition is what sponsors are looking to achieve in the long run and provided they see the potential of their team, a worthy sponsorship management strategy and a viable target audience then you are ready for business. .