The Master Must Have Card – The calling card!
‘Contemporary times and their contemporary needs’. If he quotes this to any businessman today, as he shakes your hand, he’ll react by saying, “Very true” and probably hand him a business card just so he can keep in touch. The story begins right there. A business card, as one popular online printing company believes, is like a “mini billboard for one’s business.”
If one plans or chooses to expand their market base, networking is not only essential but also imperative. Aids for strengthening the reach of business in today’s business world are business cards. Business cards are the baby steps to sell yourself and your services to the rest of the world. Much importance is attached to its design, expense, content, mass production and overall appeal in short.
Online printing companies have all kinds of printing options to suit the production of these circulation cards intended for local and global markets alike. An important factor that shapes the future prospects of companies is the “feel” of their business cards. Therefore, it is always advisable for companies that want to internationalize or serve the market of a specific country, to make good investments in the quality of their business cards.
A recent trend analysis has also noted that it would not be too shocking to lose an international business partner due to a ‘bad first impression’ due to poor quality business cards. There are many companies that offer various options for different patterns and types of business cards. An example option would be: 14 PT UV coated material, with a glossy or matte finish.
Mass Production and Mass Appeal – Important Points
ISO Standards: In normative day-to-day business transactions, the standards set by the International Organization for Standards on business matters are generally met. This largely applies to the size and dimensions of business cards, which are symbols for a broader advertising of the company.
Country Standards – If the business is restricted to dealing only in a specific country or region, then one might deviate from following ISO standards and use acceptable local standards.
English is the standard language of use in international markets. When designing country-specific business cards, important and relevant contact details can also be provided in the national, local or regional language. It doesn’t hurt one to do so, but it could in fact help gain recognition in that particular country or region and thus lead to promising and lucrative business opportunities.
So when will you take your company to the global arena?