What is Click to Talk in Digital Marketing?
What is Click to Talk
Click to talk is a new way to connect with customers, and it’s a powerful tool in the digital marketing world. By providing an easy way to contact a company, click to call can increase conversions and customer satisfaction. It also allows companies to deliver exceptional customer service, since it allows them to intelligently segment and target the right audience.
In addition to saving time, click to talk helps companies streamline customer interactions. It also boosts first-time resolution rates. In fact, 88% of customers prefer websites with click-to-call options. click to talk can be used in digital marketing for many different types of businesses. In addition, it helps companies increase their inbound sales ROI.
Click to talk is a digital marketing tool that allows companies to connect with customers immediately after they view their marketing materials. It doesn’t require a customer to install software and works with standard plug-ins. The technology is popular with mobile users, as most of them access the internet through their cell phones.
What is Click to Talk in Digital Marketing?
Click to talk can be used in combination with other contact channels. Web click to call is an effective tool for enhancing contact and conversions, and offers an attractive Return on Investment (ROI). According to a Forrester study, companies using click to talk increase ROI by 143%. Additionally, web click to talk can help international customers get in touch with a business without incurring international calling charges.
Call tracking systems enable businesses to serve dynamic phone numbers tied to specific search keywords and ad sources. When combined with click to talk, these systems allow sales representatives to know why a customer has called. For example, a customer who is searching for marketing automation might click on an ad from Google while on the website. The call tracking system would then alert the customer that the ad clicked specifically.
Click to talk can increase eCommerce sales by as much as 20 to 45 percent. This is a significant number, as many potential consumers prefer to buy items over the phone instead of browsing online. Furthermore, people who call to make a purchase will often want more information than what is offered. The click to talk feature allows businesses to identify valuable customers and prioritize those who need more information.