Why is now the best time to start a small business?
Why is now the best time to start a small business?
At no other time in history have entrepreneurs had the ability to reach so many people around the world with what is available to them.
Through social media platforms like Twitter, Facebook, LinkedIn, YouTube, and Google+, you can connect with thousands upon thousands of people for free. Friends, in turn, tell their friends and you can spread the word about your business like never before.
In the old days, you spent money on advertising through direct mail, radio, and newspaper advertising, to name just a few. You would just send your message and wait for people to respond. Believe me, I know. I remember sending 3,000 letters that cost me a fortune in printing plus postage. A person called me. I was shattered.
These days, it is different.
There has been a big shift towards online business rather than having a street shop. It is much cheaper. Why?
- There ain’t no big deal hanging over your head
- Your costs are extremely low when all you need is a computer connection, a website, a phone, and a great attitude.
- Wages: Outsource abroad for as little as $ 2 an hour.
- You can automate your business once you have the systems in place
- Depending on your business, you can work anywhere in the world and not be part of the 9 to 5 rat race
The world is increasingly connected through computers and smartphones. The growth has been phenomenal. More and more people buy online. You can also benefit from this.
No more local businesses. You can sell your product all over the world without moving an inch.
That is why now is a great opportunity to start a small business.
You can advertise with videos using your laptop or smartphone instead of a fancy studio setup. In minutes, your message can be spread whereas before you needed to go on television to do this. The best thing is that people give you permission to send them your message. People share this information with their friends. You can have access to an online community.
Other ways to spread your message is through blogs, podcasts, applications, mobile phones. Your leverage is incredible. Combine this with off-page marketing; you can have a serious business like no other time in history.
Don’t you want to quit your job? No problem. Go to your computer after work. Check your company emails during your lunch break. You can have the best of both worlds. You don’t need to be anywhere else. As long as you can access your email, you can be in business.
No customers? You can use affiliates to get your message across. They already have a list of people with whom they have a connection. You can promote your product through them.
You can create your own database from scratch. Offer people value and they will be happy to give you their permission to speak to them.
Experience? You don’t need it. There are thousands of people who can help you no matter what. All you need to know is at the click of a button. The resources we have today from our good friends at Google make it easy to learn everything you need to know.