A tip on building relationships from an email marketer

Every once in a while I get an unhappy email about how I email too much (I email once a day to my home real estate investor list.

So why do I send an email once a day?

Because building a good relationship and creating a relationship is one of the most important factors in any business in any industry.

If I don’t become their “daily talk show” (which is what a daily email/podcast/article is all about), I don’t build a good relationship and I don’t build a relationship. And building a relationship is NOT done with the occasional touch. An occasional touch (like an occasional phone call instead of an actual visit) is the best way to make people forget about you.

But, if you show your personality through a medium that people can connect with on a regular basis, then they will start to become your “fans”. Regular keys seem to me like the key for constant references and further relationship. My real estate agent with whom I will go to the moon. Because? Because he is the only agent I know who regularly comments on my social media posts, sends postcards (especially on birthdays) and calls occasionally.

For my house listing, I send out daily emails that are entertaining and information-packed.

Will I turn people off?

Most likely.

But for every person who gets offended, you get another 3 who praise. And my recent testimonials from just my emails prove it.

The bottom line for everyone who meets with sellers to buy a home…be yourself and connect with the sellers. Listen to them, tell a relevant story, “shoot in the trash” with them. Visit regularly to see how they are doing. There may be some who don’t like you, but more will enjoy your genuine personality.

You can follow scripted questions, but be sure to tailor them to who you are and your personality. When I followed Gurus scripts, I tended to sound robotic. So I went through those scripts, threw them away and started being myself and at the same time had the deal in mind. After that, dating went much smoother and with more success.

Don’t forget, when you’re with a salesperson, let him do the talking most of the time. Being yourself is important, but more important is asking them lots of questions and letting them talk. The best book on this topic is “How to influence people and make friends.” This book is the bible of not only relationship building, but also sales.

“Ask, ask, ask” while in constant contact with yourself is the key to increasing conversions, likes, referrals and offers.