Is it worth paying for SEO?

One of the main reasons businesses starve is a lack of website traffic. Ironically, most of these brands do not believe that SEO helps generate leads and are not willing to invest in search engine optimization. SEO is not only beneficial, but in recent years it has become a marketing necessity. Before proceeding, it is important that you understand how search engines work and how websites are ranked.

• Relevance: Is your site relevant to customers and does it help provide the desired responses?
• Importance: Is the content good enough and a crucial source of information?
• Popularity: Is the website visited more often than its contemporaries?

These simple points make a lot of sense. Search engines have the sole objective of providing quality results to their users. Google receives about 2 billion searches a day. And Google isn’t the only search engine out there. That in itself shows how imperative it is for your brand website to appear at the top. There is a lot of potential for the growth of your brand. All you have to do is improve your visibility. From a brand’s point of view, it’s extremely powerful to be at the top of the results page. Read the following facts to better understand how effective SEO can boost your business:

• About 93% of Internet users start their online experience through search engines.
• The first three Google search results get 60% of the clicks.
• Of the top three, the first result gets 33% of the clicks.

These stats are backed up by countless case studies and reports from HubSpot, Search Engine Journal, and Search Engine Watch.

A higher ranking means increased traffic. More traffic means more sales (since the services you offer are top notch). Getting to the top of the search engine results page is not a child’s play. It is important that search robots/crawlers can crawl your website. For that to happen, it is critical that your website is optimized and that all pages are focused on the theme of your website so that you get the most SEO possible. Knowing your target audience is equally important. It helps you create relevant content that resonates with your buyers. Employing the right keywords in your content can make your business important and valuable to customers. The most important keywords are those that focus on buyer intent. Researching keywords that focus on volumes and intents, and then prioritizing content around these researched keywords, shapes the future of your website.

In this article we have just scraped the tip of the iceberg called SEO. Search engine optimization allows search engines to better understand your website and that helps them rank it accordingly. A good SEO approach would get you more traffic and help you gain more customers. Let’s be honest, the stats don’t lie. Everyone, everywhere is looking for one thing or another and it is urgent that you show up just when they need you most. That’s what SEO is all about.