Social Media and Email Marketing PB&J

While social media is the best thing since sliced ​​bread for promoting small businesses, one of social media’s etiquette rules is ‘No Advertising’, which leaves business owners scratching their heads trying to figure out how to advertise your products/services and how. to integrate social media along with your other internet marketing efforts.

Social media is for connecting and interacting with your market, building brand awareness and sharing information, NOT for sales pitches.

I’ve put together some tips on how social media marketing and email/newsletter marketing can fit together like peanut butter and jelly.

1. Put links to your network profiles in emails/newsletters so people can connect with you on their networks.

2. Prepare a series of special informational emails and promote them with a link to your email signup page through tweets and social media status updates.

3. Add the HTML registration code for your newsletters to your Facebook profile, Facebook business page, and other networking sites.

4. Search your social networking sites to find out what the hot topics are and include them in your newsletters.

5. Research your social networks to find out what products or services you offer are in demand so you can “strike while the iron is hot” by sending offers that are relevant and timely.

6. Viralize your emails by adding a SWYN (Share With Your Network) link (along with the Forward to a Friend link) that allows people to share your email with their social media groups and connections. Unfortunately, there are only a handful of email marketing and autoresponder services that currently offer SWYN links, but more services are adding this feature every day.

Using these two marketing channels to complement each other will help you gain an edge in your online marketing efforts. Now just cut off the crusts and add a glass of chocolate milk.

Mmmmmmm….