Starting a Carpet Cleaning Business: Marketing and Advertising
Starting a carpet cleaning business may seem simple to many people, but as with any business venture for the entrepreneur, marketing and advertising can be decisive. Here are some helpful tips for marketing and advertising your new carpet cleaning business.
Marketing and advertising are one of the most critical parts of a successful carpet cleaning business. For starters, advertising and marketing can be done through some of the old standbys, like a newspaper classified ads. The classified ad paper is the popular little magazine that many grab when they walk out of any large grocery store to the small mom and pop convenience stores. A simple ad placement here can cost as little as $7 to $14 per week and be a solid start to getting noticed by anyone looking for products and services on a budget.
The Yellow Book, of course, is an old friend to many businessmen. The cost will usually be higher than the cost of classified ads, but this medium has been around and is still used, although not as often today, but still a good way to find it quickly. Having a big ad, as you’ll see later in this article, won’t really be as effective as most would like, but just getting your name in the Yellow Book should be a must on your list of places to market.
The newspaper has always been the place to be for many, many decades. However, today those who used to fight for TV guide space no longer find it as attractive as before due to the technology and power of cable. Today it might be better to be in the opinion pages, in the sports pages and even in the local community section of the newspaper itself. While all of these outlets are great backup resources, there has never been anything as profitable and powerful as what follows.
Internet, when it comes to marketing and advertising for the carpet cleaning business, this medium has been overlooked for the most part. Some who look at the internet believe that it is an expensive and confusing land of the lost, but this is not so. This marketing and advertising medium is the most powerful and profitable of all media ever invented. No need to spend thousands on serious and deeply involved carpet cleaner websites, this can be done with a simple hosted blog for less than $10 bucks a month. Learning to use this medium only comes with a small investment and a tax deduction for a simple internet marketing education. The yellow book, newspaper, and classified ads are giving way to online Dex, Craigslist, and a simple blog with strong marketing pointing the way.