Tips for Successful Online Vehicle Marketing

Digitization is gaining momentum and is expanding across borders and continents. With shoppers spending countless hours on the internet gathering as much information as possible, there is no denying the fact that they are now much more aware than ever. To cope with growing customer awareness, marketers must modify their strategies and change the way they position and display their products. They need to bring all facets of their inventory above the fold. They need to know what drives sales. A simple set of changes today could have a big impact on your sales in a few months.

Selling inventory slowly is a hassle for all car dealerships and something that everyone has encountered at least once. Keeping inventory moving is absolutely essential. And how do you do that? You bring the products to the customers and not the other way around. For every vehicle at your dealership, there are thousands of buyers and it is up to you to go out and find them. If it’s not you, at least hyper-targeted ads can. Take an omnichannel marketing approach and serve internal listings on high-traffic websites like Facebook. Also, specifically target buyers who live near your dealership. These personalized ads deliver extremely relevant traffic to your VDPs. With various solutions available these days, you can create dynamic ads based on the intended buyer’s particular Google searches. Since the ads are not predesigned and are based on the information that buyers are looking for, they tend to be more suitable and increase the click-through rate.

When people land on vehicle view pages, make sure they don’t leave empty-handed. Simply put, VDPs should be attractive enough because shoppers tend to have very short attention spans. They wouldn’t scroll your website if they can’t find what they’re looking for. Some important points to consider:

• Do not use stock photos

• Make sure your inventory is priced. Inquiries increase by up to 381% when inventories are listed with prices. Modern inventory pricing tools can be very helpful in determining the right price.

• Use consistent, high-resolution photos.

• Videos are a rage – shoppers seeing that their next vehicle is moving is extremely powerful.

The ability to take a virtual tour in and around the vehicle increases dealer visits by 49%.

The leads you get from VDPs need to be turned into phone calls and emails. And then comes the most crucial part which is the visit to the dealership. Now, this process involves human beings more than technology. Your sales are only as good as your hired employees. Your staff must be productive, technical, thoughtful, and dependent. It is preferable that you hire the right people rather than spending time preparing them. Put yourself in the buyer’s position and work hard to make that experience as unique and special as possible.