The Importance of Technical Knowledge in Modern Car Sales Training

Technical knowledge is increasingly important in modern car sales training. In the past, it was enough for salespeople to be able to explain to customers how their cars should be maintained and answer general everyday questions, like what does the carburetor do?

In fact, even these questions were few and far between because automobiles powered by gas (petroleum) fueled internal combustion engines had not changed much since Karl Benz’s invention in 1885. Yes, various aspects of automobile design had changed. changed significantly, but not the way they were. motorized. Today we have alternatives.

The staff that sells cars today must be trained in the differences between the different types of fuel: gas, diesel, electric, LPG and any other that is developed. Gone are the days when new developments in cars and other vehicles took years to go into production, let alone become available to regular customers.

Potential Questions About Modern Car Technology

Here are some of the technical aspects of cars that your sales people are likely to be asked about, and for which they are expected to have expert knowledge.

• What is the difference between diesel and gasoline?

• Is diesel cheaper than gasoline and are diesel cars more difficult to maintain than normal cars?

• What is a hybrid?

• How do the running costs of hybrids compare to those of diesel and gas?

• How do I switch from gas to electric in a hybrid?

• Where is the closest electric car charging point to me?

• Will an electric car take me to work every day for less cost than another fuel?

• What is a hydrogen fuel cell?

• Are hybrid, electric or hydrogen cell cars easy to maintain? Can I fix the faults myself?

If you sell vehicles that use any of the alternative energy sources above, visitors to your dealership or car lot will expect you to be able to answer these or similar questions. You can probably think of several more, perhaps through experience!

Importance of a car sales course

Do you have a training course that helps your staff find where to get this information? Do you teach your staff, or even yourself, these basic fundamentals of modern automotive technology? Or do you expect them to teach themselves? It is extremely important that your auto sales staff know each of the above auto fuel options and be able to answer questions about them. But that’s not all you need to know!

Another aspect of car sales knowledge that has changed in recent times is the interaction between the prospect and the salesperson. Have all members of your sales staff been trained on how to approach and communicate with a new visitor to your lot or showroom? If the first approach and interaction go wrong, then you can forget about that prospect becoming a customer.

Gone are the days when you could hire new salespeople with little or no sales experience and expect them to learn on the job. Effective car sales people are now well-trained people who understand sales psychology as well as every car on the lot! They can answer questions about hybrids and power cells, and offer advice based on sound technical knowledge.

Auto sales training for sales staff

However, it is the focus and how the auto sales staff can interact with potential customers that counts that makes the difference between a sale to a satisfied customer and a disgruntled prospect leaving the lot to go elsewhere. An auto sales course can mean the difference between success and failure, and by sending staff to an auto training course, you can make a significant improvement in your sales numbers.

If you are someone who wants to make car sales your chosen career, a recognized car sales course can make a difference for you too. By showing a potential employer your diploma from the course, you will put yourself ahead of all applicants who do not have it.

So what does a successful auto sales person need today, male or female? It is a knowledge of cars and their alternative energy sources, and also proper training on how to sell them; how to approach visitors and convert them into new customers; how to retain the customers you have and how to leave everyone so impressed that they will sing your praises to everyone who is willing to listen. A car sales course can offer most, if not all, of this!